Promotional products and mugs have a long history of being used as part of branding and marketing strategies. In the mid-19th century, potters personalized bowls with names as a matter of practicality. A few decades later, ceramic mugs with handles also went through personalization, but the lettering had become more elaborate, and a few graphic design elements were added.
Modern coffee mugs are drinkware variations of teacups. By the middle of the 20th century, mugs had become a natural fit for promotional purposes because marketers sold them as practical, reusable, and with a large surface area for branding. These items have always been near the top of the promotional products totem pole, and you should be using them for the following reasons:
* Brand visibility:
Think of promotional mugs as walking billboards. Every time someone uses your mugs at home or work, your logo and message are on display. What you get is constant exposure that increases brand awareness.
* Utility plus value:
The best promotional items deliver practicality. Having a good mug gives you a comfortable and reliable way to enjoy your favorite beverages; in turn, this creates a positive association with your brand through impressions of value and appreciation.
* Versatility:
Promotional mugs come in a wide range of styles, materials, and colors. You can choose classic ceramic mugs, sophisticated thermal mugs, or designer cups.
Want to see a nice assortment of promotional products and mugs to help expand the visibility of your brand? Check out the online catalog of theLogoshop at welogostuff.com today. Stay connected! Follow them on Instagram.
