Brands now access over 112 million monthly viewers on Hulu, including cord-cutters, younger consumers, and high-value households that increasingly skip traditional TV. This reach allows advertisers to connect with both broad and niche segments on a platform known for its top-tier scripted series and live TV bundles.
Precision Targeting and Real-Time Analytics
One major reason to advertise on Hulu is its data-driven targeting capabilities. Brands can micro-target by age, gender, household income, interests, or even ZIP code—far beyond what linear TV provides. Hulu’s reporting tools offer real-time campaign insights, so marketers can optimize performance with deep analytics covering impressions, completions, and engagement.
Brand-Safe, High-Quality Placement
Ads run alongside professionally produced movies, originals, and live events, ensuring messaging is seen in a trusted, brand-safe context. Brands pay premium CPMs for this environment, but the return is proven: Hulu’s ad effectiveness is nearly 200% higher at driving top-of-mind awareness compared to standard digital formats, with interactive features boosting brand recall up to 150% and lifting purchase intent by 24%.
Innovative and Engaging Ad Formats
Hulu’s suite of ad formats—including interactive Ad Selector, pause ads, and binge ad experiences—sets a new standard for engaging viewers and letting them choose their ad experience. This interactivity not only increases recall but also encourages viewers to take action, something brands have quantified with significant improvements in campaign lift and conversion rates.
From its enormous and diverse streaming audience to innovative ad options and measurable performance, the reasons top brands advertise on Hulu in 2025 are clear: Hulu delivers high-value encounters in a premium, brand-safe environment, offering performance insights that drive results and maintain brand integrity. With a Connected TV platform like Awarity, you can gain access to the best of Hulu and thousands of other premium apps and channels with commercials targeted to your ideal customer.
