Automation is everywhere, and the advertising world is no exception. Programmatic advertising has already transformed how businesses target, engage, and connect with potential customers. It eliminates much of the manual effort required in the media buying process. But...
Brands now access over 112 million monthly viewers on Hulu, including cord-cutters, younger consumers, and high-value households that increasingly skip traditional TV. This reach allows advertisers to connect with both broad and niche segments on a platform known for...
Have you ever seen the same ad so many times you start to actively dislike the brand? That’s ad fatigue. For advertisers, it’s a silent campaign killer. When audiences become tired of seeing your ads, engagement plummets, click-through rates drop, and your return on...
Roku has transformed from a simple streaming device into one of the most powerful advertising platforms available to marketers. With over 80 million active accounts and billions of streaming hours watched quarterly, Roku offers brands unprecedented access to...
Franchise businesses face a unique advertising challenge: connecting with local customers while preserving the brand consistency that drives recognition and trust. The tension between localization and standardization often leaves franchise owners wondering how much...