Looking to improve your chances of getting useful leads at your next trade show. Here are few tips to help you make the most out of it.
Pick the right builder
Not all displays are equal. If your displays just blend into the background and don’t do anything to get the attention of your target market, then you’re going to end up with little to no leads. Get help from a reputable trade show booth builder to make sure that won’t happen.
Dig into the data
Don’t pick a firm without careful research into the company’s products and background. Determine the company’s length of time in the business. What kind of services does the firm specialize in? Make sure the firm has been around long enough to build an excellent reputation in the field, and has the experience to craft unique booths.
Check out reviews
Find out more about the trade show booth builder you’ve got your heart set on. Check out the company’s reviews online. What do other customers say about the firm and its services? What’s the general trend in the feedback? Is it positive? You’ll want to consider the information you gain from these reviews before you pick a company to build your booth.
Don’t fill your graphics all the way up
Filling every inch of graphic space can turn your displays into visual clutter, the Business says. Listen to your builders when they tell you that a busy graphic isn’t going to make your customers want to read and check out your booth. Work together with the firm for displays that will draw, and not repel, your audience
Consider other options
Don’t be afraid to check out other options. If you always go for the same style or design in the displays, it may be time to consider other choices. Talk it out with your builder.